10 Essential Features Every Small Business Website Needs

A website is an important asset in this modern digital world that goes beyond giving your small business an online presence. As you are well aware, It is essential to differentiate yourself in the current competitive market.

A strong online presence is crucial for optimizing your business, but with so many options in the vast ocean of the online world, it can be difficult to know where to start.

Here is a list of the top 10 essential features that every small business website needs to generate more leads. You can effectively draw in your target audience, turn potential customers into paying customers, and grow your small business by putting these features into use.

Are you ready to turn your website into a powerful tool for attracting more clients?

1. Clear Website Navigation

A simple website navigation serves as a guide that assists individuals in finding the information they need. Your visitors may be searching for particular details or services.

When creating your online platform, it is crucial to ensure that:

  • The menu on your small business’s website is simple and user-friendly.
  • All pages of your website maintain the same navigational layout, which will improve how well your visitors use your website.
  • Your site is made mobile-friendly to keep up with the growing number of visitors who access the web using portable devices.

By implementing the aforementioned suggestions, individuals can efficiently locate the desired information on your website. Their experience will be significantly more pleasant and effortless.

2. Website Mobile Responsiveness

It is important for individuals who operate a small business to make sure that their website is optimised for mobile devices.

It is important for a website to be adaptable to various screen sizes in order to ensure ideal visual and functionality across all devices, including mobile phones, tablets, and computers.

The responsiveness of your website to mobile devices doesn’t just depend on its visual appeal. It is also essential for delivering an excellent user experience. Your online platform must have a user-friendly interface that is compatible with touch screen devices, featuring easily clickable links and actionable buttons.

It is crucial to bear in mind that the priorities of users accessing via mobile devices may differ from those accessing via desktop. Some individuals may prefer to locate particular details or items with ease, without needing to adjust the display size.

3. Clear Contact Information Displayed

Making sure that your website has easily accessible contact details is essential for the success of small enterprises. One way to accomplish this is by placing it in the header or footer of your webpage or establishing a specialized page for “Contact Us.”

Employing a map widget or incorporating a mapping service can help users easily identify your location. Furthermore, using a conversational agent or live chat function can enhance the user’s satisfaction by offering immediate assistance.

By simplifying the process for new customers to contact you, you are showing your availability as well as building a sense of reliability and authenticity with your viewers.

4. Ensure to Have an About Us Page

Your page titled “About Us” presents a valuable opportunity to introduce potential clients to your small business. The section needs to contain a concise overview of your company’s past, emphasizing any significant accomplishments you’ve made throughout your journey.

It is recommended to incorporate your business’s mission statement and values into your content, as it sheds light on your driving force and principles. Incorporating a bit of character or wit can also do wonders in displaying your organization’s tone.

Finally, be sure to mention any recognition or honors you’ve earned, as it can enhance credibility and position your enterprise as a reputable leader in the field.

5. Website Testimonials/Reviews To Add Credibility

Integrating feedback from clients or users into your website can be an effective strategy to establish credibility with potential customers. Positive feedback from content customers can act as proof of your company’s trustworthiness and dependability, which may encourage people to interact with your brand.

Select the most fitting and compelling endorsements that showcase the distinct characteristics and advantages of your business.

To ensure the security of individuals and prevent potential misuse of their personal information, it is advisable to avoid using identifiable information such as real names and pictures.

Instead, consider using generic names and stock photos to maintain authenticity and credibility while respecting privacy.

This holds great significance for small businesses that are in their initial stages or operating in fiercely competitive sectors. By utilising feedback from satisfied customers, you can enhance the trustworthiness of your company and differentiate yourself from rivals.

6. Call to Action For More Conversions

To enhance the possibility of turning website visitors into customers, it is recommended for business owners to incorporate clear Call to Action (CTAs) on their website.

Encouragements to take certain actions, such as buying a product or subscribing to a newsletter, can inspire individuals to act. Well-defined and prominent CTAs have the potential to direct users towards completing the purchase and enhance the likelihood of successful conversion..

Place CTAs at different sections of your website in a strategic manner. As a demonstration, one could incorporate a button labelled “Make A Purchase” on the product display pages and a method of correspondence on the “Get in Touch” page..

7. Search Engine Optimization For More Small Business Website Leads

In order to attract potential customers and make your website more accessible, it is important to utilise search engine optimisation (SEO) techniques to improve your website’s search engine ranking.

One strategy is to employ tactics such as incorporating relevant terms in your text, creating informative titles and meta descriptions, and building both internal and external links.

By optimising your website’s search engine, it’s possible to improve the likelihood of appearing on search engine results pages and drawing organic traffic to your small business website.

Making an investment in optimising search engines can assist in establishing your business as an expert in your field, leading to progress.

8. Social Media Integration

By integrating social media into your websites nowadays, you may engage with potential clients more easily and improve your online presence.

Users can interact with your company outside of your website and share your material with their networks quickly and easily by using social media icons. An effective online presence may assist in gaining the trust new customers and establish your business as an expert in its industry.

When integrating social media into your site, it’s important to select the appropriate platforms that align with your intended audience and company.

Through the implementation of this method, you can ensure that the targeted audience will be able to get their hands on the social media content you create.

9. High-Quality Images and Videos to Attract More Customers

Using visually appealing elements like pictures and short videos is essential in small business website development, as they capture the interest of people who visit the site.

Buyers are frequently attracted to the aesthetic charm or practical benefits of a good or service. By utilising captivating visual aids such as images and videos, you can increase the likelihood of your website visitors making a purchase or utilising your services.

However, it is important to stay ahead of the competition by including graphics on all web pages. Improving the layout of visual components can improve the browsing experience of individuals visiting your site.

When showcasing visuals, it’s common to have a combination of text and images, and it’s beneficial to have explanatory text alongside the visual components.

Select compelling and appropriate images that will leave a lasting impression on the visitors of your website.

10. Proper Website Security

Small business owners must prioritize online security, and taking precautions such as using SSL certificates and performing frequent backups will protect both your company and your clients’ data.

SSL certificates secure sensitive information from potential online threats by securely transmitting information between the user’s browser and your website. This demonstrates to your clients that you value their security.

Frequent data backups guarantee the safety of your website’s information in case of any security breach or loss, thereby preserving the website’s security and credibility.

Additionally, it makes restoration quick and simple, reducing downtime and other disruptions to your business.

Are you ready to elevate your small business to the next level?

Schedule a FREE strategy call with Savior and let our web design experts your online exposure. Our area of expertise lies in developing websites that aid businesses in attracting more leads, boosting revenue, and elevating their operations to new heights.

Act now and provide your business with the necessary online boost to flourish!



About Monet St Juste

Co-Founder and Head of Strategy at Savior Marketing. Monet has a passion for contractors and is on a mission to transform their businesses through precise-targeted online marketing systems that drive massive results and revenue.


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