Google Ads Budget Calculator

How many leads and sales can you generate from paid advertising on Google search?

PPC Ads Metrics

Google Ads Spend Per Month

Average Cost Per Click (CPC)

Total Website Sessions from PPC

PPC Lead Conversion Rate (Forms and Calls)

Conversions/Leads/Inquiries

Cost Per Raw Inquiry

Sales Metrics

Monthly Totals

Qualified Leads

Sales Proposal Delivered/Calls

Sales Close Rate

Average Revenue Per Sale

Product Margin

Agency/In-House Management Fees

Business Metrics

Per Sale

Per Month

Gross Revenue

Average Costs

Gross Profit

Return on Ad Spend (ROAS)

Return on Investment (ROI)

Note: Only change variable values that are in gold above.